Making a rip-reel allowed the group to really refine the look and feel that we are going for with our advert. We took a lot of footage and audio from modern technology adverts, such as Apple, and Google. These have the very sleek and modern look that we are inspired by.
We liked the style of lifestyle adverts made by these companies, which combine technology with footage of people’s daily lives and beautiful landscape shots. We liked the idea of using a voice over, and possibly customers talking about their experience with the product, over footage.
We also took footage from sci-fi films to augment the technology into our futuristic vision. We have looked at teleportation in films and included this.