Initial ideas for the Ident involved seeing the globe from afar, with the air logo appearing on top.
We now have also experimented with the idea of zooming out from the ground to space.
We plan to achieve this by combining drone footage and a Google Earth recording.
The drone can film from the ground to around 400ft. From there Google Earth can record a tour going from the same place up until you can see the whole earth.
Original Google Earth recording.
Edited Google Earth Video with increased speed, stabalisation, motion blur and a scaled zoom effect.